2010 was the year for rubbish adverts that got you reaching for the MUTE button on the TV remote – a building society pretending they're wacky radio presenters, a Meerkat in a smoking jacket telling us it’s “simples” to get insurance and a farmer version of N DubZ rapping about how dairy is da bomb!
But my full wrath of hatred is reserved for one particular singing salesman who made my life a living hell in 2010….
Everyone has spent the year talking about the fat singer from the car insurance advert – Gio Comparo. I don’t care if you sing at me in a restaurant, through my letterbox, on a desert island or in an Egyptian crypt – I’M NOT GOING TO BUY ANYTHING FROM YOU!!!! When the adverts come on I have to leave the room because he scares me so much.
But not content with ruining my year, he tried to ruin my Christmas by releasing a single too.
Bet X Factor's Matt Cardle was shaking in his boots when he found out he had competition for the top of the charts this Christmas – NOT! If you are going to cash in on a gimick, make sure it's not a gimick everyone hates. I would like to know just how many sad bastards out there did buy it though. I know it's for charity, but just GIVE THE MONEY STRAIGHT TO CHARITY!!!
Considering Gio Compario has been frightening me for the past 12 months, but I know nothing about it, I’ve just googled him to find out who the man behind the mad moustache is….
Blimey, Gio (AKA Wynne Evans) is actually quite normal! But when you compare it to the thing that screaches "COMPARE" every five seconds at us, the Elephant Man looks normal!
With a CV full of amazing jobs from working with the National Opera, singing at major Welsh sporting events and radio and TV work that required no costumes or annoying dance moves, you have to wonder why he’s turned himself in the biggest joke of the year? It can’t just be about the money (I don’t think there’s enough money in the world that would justify making a knob out of yourself in every ad break on every commercial channel!)
But maybe now I know what’s under the costume, I won’t be afraid of the advert anymore. I still think Gio's a prick though!
POINTLESS CELEBRITY #10 – Gio Comparo
H x
PS The advert’s just come on. It still has me running for the door.
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